How is AR (augmented reality) changing printed media?

REVEALiO is using AR to add dimensions to printed media never before seen. Let me give you an example: imagine you are a musician and you have an event your promoting with posters. However, no one has heard your music. With REVEALiO perspective fans can scan your poster and hear and see your a snippet of your performance. And then purchase tickets with the virtual buttons!