How can we take the Idea Hunt concept to the next level?

This is what we have so far:

• A logo with a hunter
• We call our campaigns "hunts"
• We call our idea contributors "hunters"

We want your ideas to take Idea Hunt conceptually to the next level. This can involve text, illustrations, photos or other ideas.

For example:

• Should we animate the hunter? When?
• What other hunter related imagery should we use? Tracks? Bows?
• Should we take the lingo further?
• Should we create "hunter" levels for our users with titles? Scout? Trapper? Tracker? Master hunter?
• Should we have hunter related "rewards" on profiles?
• What hero image should we use on the main page, that develops the concept further?
• How can our marketing materials evolve conceptually?

Some great examples of other companies doing this really well:

• Mailchimp has their Chimp conveyed in both images and text. E.g. they have a Chimp hi5 you when you send e-mail
• Typeform has their bearded man and so forth

Please submit your ideas, we need your help!